Introduction to Cross - Media Marketing
Cross-media marketing is a blend of traditional and digital marketing media. A website is essential here and is the main focus in marketing nowadays, which is supported by the following media:
Online media
- Social Media Advertising (SMA)
- PPC --> paid search marketing, part of Search Engine Marketing (SEM)
- Blog Marketing --> blogging and Content Marketing
- Email Marketing --> newsletters, invitations events / online deals
- Video Marketing --> usage of online video platforms like YouTube, Vimeo, Instagram Video / Live, Facebook Video / Live
- Mobile Marketing --> advertising via mobile apps, geolocalization, mobile – friendly webite and ads
- Search Engine Optimization --> analyze and include trendy keywords that match your business and its products / services in your online channels to optimize your webpages and online presence
- Directory Advertising --> advertising in business directories or online yellow pages for example.
- Online audio --> exposure for example via podcasts
Offline media
- Print Media --> print like magazines or newspapers, brochures, flyers, business cards etc.
- Press releases (can also be online)
- Trade show Marketing --> fairs, events, conferences
- Radio advertising --> interviews, commercials
- TV advertising --> interviews on TV shows, commercials
- Products / services branding --> the website address should be mentioned on each product and service as well
All the above media channels should include the website address and an e-mail address too to direct consumers to your website and to easily contact you electronically.
Even though, online media is important due to the digital world we are living in, offline is equally important too. When linking offline to online, you enable audience and potential users / consumers to discover your business and products / services online via your indicated website.
Cross - Media Marketing should be a standard element in your marketing strategy.
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