Creating Digital Marketing Strategy Part I

Digital Marketing Tips and Tricks

First tip is creating a Digital Marketing Strategy for your business, company or project. It is very essential to know your own business, its objectives, its accomplishments, target market, target audience, potential clients and even your competitors and their Digital Marketing Strategy. 

We will discuss this subject in different parts, each published separately. 

PART I:

As mentioned above, it is necessary to do research on your own business and competitors. Once you have this information, you will have a better understanding of what drives your business, what is lacking, what can be improved, what works well with current clients, how normally clients hear about and reach you etc. This will enable you to develop a Digital Marketing Strategy.

Usage of available media

Analyze the different available media, both traditional and digital media. And conclude which means are more applicable for your business, taken into account where the most traffic of clients and new clients came from. 

Once that is clear, blend the traditional media (like TV, printed media, radio, newspaper, Yellow Pages, Direct Marketing) with digital media (like Display, newsletters, search engines, social media, online video, content marketing), only of course selecting the means that works best for your business and marketing goals. This blend is called Cross-Media Marketing, more on this later in another post. 

Content

After selecting the media that are best applicable, creating content is the next important factor. Make sure the content is entertaining, educational, visually intriguing, short and easy to read. Equally important is content that encourages, engages your audience / readers and connects with them by talking about their needs and not yours. More on Content in another post.

Consumer behaviour and identification

The next step will be, analyze your current consumer behaviour when purchasing services / products, and obtaining information about your business and brand. This enables you to know in which stage the consumer is.

There are different stages, these are as follows:

-  Knowledge ----> consumer just wants to get to know the company / brand and what it offers

- Consideration ----> consumer is considering making a purchase

- Action -----> consumer is ready to make that purchase

- Usage -----> consumer is using the purchase made

- Experience -----> consumer now experiences and observes the usability of the purchase

- Opinion -----> consumer has a clear opinion now after the experience

- Recommendation -----> based on the perceived experience, the consumer will either recommend or not the purchase made

More on the different stages of consumer in another post.  Read next post Marketing practices

Measuring Social Media ROI

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