Marketing Nation London 2017
Marketing Nation London 2017 was held on the 19th of October 2017, in London at the Queen Elizabeth II Centre. Marketing Nation is a conference organized by Marketo and the purpose is to share best practices in and new technologies for digital marketing by Marketo and its partners. The companies were amongst others Clevertouch, BulkSMS, Adroll, Creation Agency, Successflow, and cVent.
Topic ´ The Engagement Economy´:
The topic of the conference was ´The Engagement Economy´. We moved from ´Industrial Economy´ to ´Consumer Economy´, and now we are experiencing the ´Engagement Economy´ which should be applied as well in digital marketing. Thanks to technology, consumers became smart consumers, since everything and all kind of information can be found online on the Internet. Consumers no longer wait for information from companies nor they need to listen what companies have to say. Nowadays, people can actively get information, reviews and recommendations about companies and their products and services, by simply using Internet and social media on desktop and mobile devices.
Consumers know what they want and where they can get it best. Companies are now obliged to adjust to the needs and desires of the consumers, and not the other way around as it was before. Companies need to adopt a more personal approach in their communication with consumers. So from a marketing perspective, the engagement economy entails that companies should be more engaged with consumers and their needs.
#diversityfortech, #womenfortech, #diversity4tech, #women4tech,#marketo, #London, #MarketingNation, #MarketingNationLondon, #MarketingNation2017, #exclusion, #mobileworldcongress, #mobile, #UN, #technology, #marketing, #digitalmarketing, #marketingplan, #socialmedia, #sustainabledevelopmentgoals,#mobilefordevelopment, #science, #automotive, #fashion, #Europe, #businesstrip, #fashionapps, #Asia, #contentmanagement, #MBFWA,#yachtparties, #fancycars,#onlinemarketing , #SEO, #SEM, #jetsetter, #CFS, #Americas, #Africa, #content, #contentmarketing, #CaribbeanFashionSpot, #diversity #Caribbean, #digitalmarketing, #Australia, #SouthEast, #worldwide, #Clevertouch, #BulkSMS, #Adroll, #CreationAgency, #Successflow, #cVen
Comentários