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New Technology for Digital Marketing improvement: Diversity at Mobile World Congress 2017

Bijgewerkt op: 8 jan. 2018


Diversity at Mobile World Congress 2017:


As Diversity4Tech.Science stands for diversity inclusion, one of the main goals was to check diversity at MWC and the exhibiting companies. Surprisingly, actually not really a surprise it was more a confirmation that more men were involved and especially in the higher positions. In terms of ethnicity it was striking that the majority was White People. At first glance, there is nothing wrong with that, but in order to reach more people and understand your audience and their needs, diversity is crucial.


We all now live in the 21st century, the century of millenials, where technology knowledge is present everywhere. We cannot escape from it. The youngest generation even might know more than the older generations across all countries, cultures and races. Irrespective where peolpe come from, their gender, age or background everyone has something to contribute and you even might be surprised. It is true that not everyone has the same opportunities and not even the same ambition and determination. But only one positive feedback and trust in the work front can already change a person´s life and willingness to excel and be the best in the job!!! It only takes faith, trust, acceptance, understanding, and inclusion to get the best employees wherever they come from and whatever their gender, ethnicities and beliefs. As already said, you might be surprised and get the best results from the least expected!


Another interesting element to be pointed out, is that there was some sort of social responsibility and sustainability present at MWC17. You had a United Nations display with their Sustainable Development Goals, then there was also HNI Human Network International that provides free on-demand public information service to least developed nations. Furthermoer GSMA itself, the organization responsible for MWC existence, developed an area, the so-called ´Mobile for Development Rural Village´ (M4D), that showcases involvement in and contribution to technology development in underprivileged and underdeveloped communities. 




Another main goal was the technology advancement in mobile and digital industy. This part will be discussed in the next post ´Seminars attended at MWC 2017´. 




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