Diversity and Digital Marketing improvement at Mobile World Congress 2018:
Second year in a row Diversity4tech.Science attended the Mobile World Congress to bring you the scoop about all the latest in technology, digitalization, gadgets, mobile, apps, and this year the focus was on AI; you know Artificial Intelligence.
GSMA chose again the culturally rich and intriguing cosmopolitan city Barcelona for this year edition and it is confirmed also for 2019. If you are an engineer, software developer, buyer, salesperson, writer, marketer, student, technology enthusiast, influencer, or just a fan, just hang out here a little bit more to learn more about the latest technology revealed at Mobile World Congress. More pictures here.
Various latest technology at Mobile World Congress 2018:
Just like previous editions, there were over thousands of exhibitors, companies from across the globe to reveal their latest technologies to the public. As pointed out before, AI was the central piece this year, from smart cars to robots, and from chat bots to smart houses and virtual games with real life motions (simulations). What is more, everywhere you could hear that 5G is coming, and we the public and government should get prepared and embrace the fast pace of technology development. So, it is a fact, 5G will be executed soon! 5G will allow us to get information faster and be better connected including connection between devices, IoT.
This year the three main things in technology revealed were Artificial Intelligence ( AI ), 5G, and Internet of Things (IoT). These were the main focus at this year Mobile World Congress. We documented some on video to share with you, just watch below live video’s to enjoy a piece of the technology madness at MWC18. More pictures here.
Diversity at Mobile World Congress 2018:
Also, this year the Women4Tech Summit was taken place, for the second time at Mobile World Congress. This full-day program is designed for women to include them and promote their involvement in technology and mobile. As for diversity inclusion as a whole at the congress, there was no difference from last year. The organizer GSMA is bias when it comes to diversity in terms of gender and ethnicity. It was striking that still at the seminars, the keynote speakers and the representatives/executives of companies, more than the majority was male and white. Just like it was stated at the Women4Tech Summit, ‘Diversity drives Innovation’, we support this thought and expect to see this change being implemented at the congress. Read more about the Women4Tech Summit in the next blog post.
Video's:
Just click on the hyperlinks to watch.
3. Seminar: Take Transformation to the core: Building a better Future with Secure Cloud and AI Digital Transformation – summit organized by IBM.
Speakers include Matt Anderson from Arrow Electronics, Christoph Hohmann from Volkswagen, and Gareth Mackown from IBM.
4. Seminar: A Connected and Safer Future: C-V2X to #5GMobility – 5GAA Summit organized by Automotive Association including Ford Motor, Ericsson, and Nokia.
Speakers include Don Butler from Ford Motor, Stefano Sorrentino from Ericsson, and Thierry Klein from Nokia.
5. Seminar: Digital Transformation Summit and Product Launch– summit organized by Alibaba Cloud, topics: ‘Empowering Business Through Globalization’, ‘A New Era of Digital Transformation 2.0’, Digital Innovation, New Product Launch-Frontier Technologies, Vertical Scenarios’.
Speakers include Terry von Bibra from Alibaba Group, Mike Troiano of AT&T Business Solutions, Erik Brenneis from Vodafone Global Enterprise, Yeming Wang from Alibaba Cloud International, Dr. Wanli Min from Alibaba Cloud, and Dr. Derek Wang from Alibaba Cloud International.
6. Seminar: LIVE: Co-Creating Solutions with Digital – organized by PWC.
7. Seminar: Engagement Ecosystem: The New Shift to Streaming Data & Cohesive Messaging – organized by Braze formerly Appboy.
Speakers include Brian Lavery from Accuweather, Assaf Vaknin from Appsflyer, Bill Magnuson from Braze, Marissa Aydlett from Braze, Inma Martinez from Deep Science Ventures, Jeff Reine from Foursquare, Rebecca Wikman from Gett, and Alberto Martinez-Interiano from Microsoft.
8. Seminar: CMO Summit – the summit for Chief Marketing Officers and marketers from successful CMOs organized by GSMA.
Speakers include i.e. Almitra Karnik from CleverTap, David Lawenda from CBS Corporation, Pernilla Jonsson from Ericsson, Helena Norrman from Ericsson, Rosa Barcelo from EU Comission, Stefanos Loukakos from Facebook, Anna Breitinger from GSMA, Louise Easterbrook from GSMA, Jennifer Shambroom from YouAppi, Molly Battin from Turner, Lucy Kombardi from Telecom Italia Mobile, Elizabeth Ross from Periscope, Kris Bondi from Neura, Meredith Miller from MoPub at Twitter, Wenda Harris Millard from MediaLink, Declan Moore from National Geographic, Allie Kline from Oath, Mary Clark from Synchronoss, and Michelle Froah from Samsung Eletronics America.
9. Seminar: Sports and Entertainment Summit 2018: – summit organized by GSMA and Foxrock Partners, topics: ‘Race to 5G’, ‘Alternative Platforms, Innovation, Monetization’.
Speakers include Scott Bradley from Huawei, Chetan Sharma from Chetan Sharma Consulting, Linus Xu from Migu Interactive Entertainment, Wilson Chow from PwC China, Jil Bausa-Go from Content Business Group of Globe Telecom, Matt Stagg from EE, William T. Mannarelli from Espai Barca FC Barcelona, Lee Essner from Jukin Media, Miheer Walavalkar from LiveLike, Michael Lang from MotorTrend, Nina Bibby from O2 (Telefonica UK), Sascha Segan from PCMag, Rob Glaser from RealNetworks, Jon Goldman from Skybound, Aleksandra Subotic from United Media, Kate Green from Viasat, Todd Goldstein from AEG, Ed Barton from Ovum, and Luke Barnes from VICE.
10. Seminar: GDPR Briefing: Cyber Security Impacts – summit organized by Palo Alto Networks.
Speakers include Pedro Pablo Pérez from ElevenPaths Telefónica Cybersecurity Unit, and Greg Day from Palo Alto Networks.
MessageBird stand, one of the favorites and you could even have peek in the cloud as you were in a cloud itself. Amazing structure and work which the credit should be given to the Director of Events who happens to be a women ‘Arleen van Londen’.
Some exhibiting companies include:
Kumbaya, Microsoft, Huawei, Nokia, SAP, Siemens, ZTE, Peugeot, Google, Samsung, HP, HTC, Lenovo, Cisco, Yahoo!, Toyota, MessageBird, Alibaba Cloud, Palo Alto Networks, Comarch, PWC, IBM, Facebook, Braze (Appboy), VISA, NEC, BMW, SEAT, Ericsson, LG Electronics, Intel, PayPal, Mubi, Smart Adserver, Deloitte, Verizon, Cequens, TATA ……
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